Senior Citizen Day ID

Johnny Cash’s rendition of the Trant Reznor song ‘Hurt’ was the perfect choice of score for this ID. We got an old man who sells sunglasses downstairs to the office to act as the model for this ID. Oh the deceiving world of media 🙂

Credits

Design, Concept & Animation  Qasim Rishi

Photography  Qazi Hassan

Copy  Qurat ul Ain

Sound  Shoaib Farooqui

ARY Corporate ID 02

4 Days to finish this damn thing out. Sometimes I wonder why cant I think up simpler to execute concepts. Thank God for the wonderful team that worked on it with me

 Credits

Concept & Design  Qasim Rishi

Modelling & Animation  Qasim Rishi, Usman Ansari

Lighting & Texturing  Adeel Zaidi

Post Production  Usman Ansari

Sound  Shoaib Farooqui

Press Freedom Day ID

Kinetic Typography is an extremely powerful execution style. To design an ID using that technique in Urdu is extremely difficult because urdu type can only be used as vector shapes, and not as type…..hence the challenge. I could have done a lot more on this. However, it had enough juice in it to run on air.

Credits

Design, Concept & Animation  Qasim Rishi

Copy  Qurat ul Ain

Sound  Shoaib Farooqui

Justice Day ID

I wanted to start experimenting with footage and the current political situation of that time for this ID. I used the though cliched, but the very relevant scales of justice. Faiz’s poetry was the obvious choice as the background narration

Credits

Concept, Design & Animation  Qasim Rishi

Voice Over  Dr. Yasir Aqueel

Sound  Shoaib Farooqui